The Buddhified Business Podcast

#9: Mindful Marketing on Facebook: Page or no Page?

November 25, 2019 Nicole König Season 1 Episode 9
The Buddhified Business Podcast
#9: Mindful Marketing on Facebook: Page or no Page?
Chapters
The Buddhified Business Podcast
#9: Mindful Marketing on Facebook: Page or no Page?
Nov 25, 2019 Season 1 Episode 9
Nicole König
  • If you're wondering about a Facebook page versus posting on your own timeline.
  • If you're back-and-forth about whether Facebook is even worth exploring,
  • If you have a Facebook page, and it should adequately be called sleeping beauty, this episode is for you.

Here's the DIY Content Planner Template I talk about:
Click here, copy, and make it yours!
***
Let's be podcast buddies!
If this episode was helpful for you, please subscribe and review and share this podcast with someone who might need it.

May the space between where you are now and where you want to be enlighten you.
Namaste.


Show Notes Transcript
  • If you're wondering about a Facebook page versus posting on your own timeline.
  • If you're back-and-forth about whether Facebook is even worth exploring,
  • If you have a Facebook page, and it should adequately be called sleeping beauty, this episode is for you.

Here's the DIY Content Planner Template I talk about:
Click here, copy, and make it yours!
***
Let's be podcast buddies!
If this episode was helpful for you, please subscribe and review and share this podcast with someone who might need it.

May the space between where you are now and where you want to be enlighten you.
Namaste.


Nicole König:   0:00
Today, let's talk about mindful marketing on Facebook and let me start by saying that marketing, in general, can be a bit of a bee in your bonnet, especially if you're like me much more comfortable safely working the day away in your home office, then standing out online.

Nicole König:   0:00
It's wonderful to browse them while we're invisible.

Nicole König:   0:00
with paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that isn't too obvious to the unsuspecting I thinks can get a bit murky, to say the least. Enter that an array of quick fix courses that promised to help you find your footing on one particular all of the platforms, but in the end turns out to not really invite by the rules of engagement, etiquette or ethics. And it's no wonder that most of us give up before we make it. So this is a quick Sean sweet oh walkthrough of how to plant your flag and raise brand awareness on the Ogi, the original gangster off social media Facebook. Now let's talk about Brenda winners for just one sentence. For me, Bren, ways equals letting the people who are out there looking for you know you exist. It's about letting them in on the secret that you're here for them and you're ready to make their life better in whatever way you do, make their life better. And let me give you the big news right now. No credit card required. You can get the results you need on Facebook for free if you're willing to show up for and invest in your audience. Believe me, they returned the favor many fold, but let's start from the top. Number one Integrity is key. Playing it smart. Today's online world means realizing that good marketing is honest marketing, and for arthur slash entrepreneur, that essentially means being the kind ist version off yourself, even and especially when you're online is supposed to the real world. The good news is these are amazing times for foreigners, branding is no longer just a big player game, and never has it been easier to connect to your core audience without an intermediary. It's like having a free, all excess ticket to 24 7 global trade fair with one big bad bonus potential business partners are actively looking for your line. Your job now is to communicate your value in context to their knees. It's letting them experience how, exactly you make their lives better, serve their knees, inject joy or success into their journey. Number two Brand awareness beats marketing Talk The key to getting your name out there and their authority and reputation is fruitful. TTE show up, speak up and play nice, the target audience to play to make change with the platform. But your underlying message should always be one off generosity, expertise and kindness. If in doubt whether to hit, send our post an article, a comment or one of Facebook's nifty sounds up frown shocked Emojis just contemplate. If you would like to do business with. If you would like to buy from the person behind your message, finally, number three know who you're talking to, and this is where it gets really interesting when you're starting out. A big part of your readership might be made up by your comrades in arms fellow and do your job description here who find you via industry keywords or click on content that covers areas too interested in just like you are. And that's a good thing. Showing up for your colleagues makes heaps of sense. I mean, two words. Network referrals. I'd say that about 30% of my new translation clients contact me based on a referral or a guest appearance. In the end, we're all in this together and showing up for industry topics showing up for colleagues caring about issues off the day may just turn out to be you. Profit propeller. You never saw it coming. Let me raise a couple of points here, such engines as if through social platforms for data and show results, as long as they enable public, which is just one more reason to kill yourself frequently and make sure all your tags and mentions and pictures are in line with the brand you want to build. Facebook's numbers mean that having a public page of their page at your feet and home, or where you connect with your audience where you make it super easy for them to connect with you, makes all the sense in the world. You show your face with generosity, humor and grace. Raise expectations of what working with you feels like off a buying from your fields like and in the end business, comma Israel. I love referring colleagues. And if a client that's me, no, they reached out to me. Thanks to recommendation. I love selling up surprise packages with books, coffee and trouble it. What goes around comes around. And that's true for online marketing, as it is true for everything in business as it is true for everything in life. And it's not just me. Any Facebook group. Timeline of even the most serious business group were showcase for you that polls culture referrals and asked for recommendations on anything from business books two cars of the busiest posts around. Now I know that starting out today, I was talking about the threefold approach to mindful marketing on Facebook. So here is the secret fourth point I wanna make today. It's not so much an approach as it is a mindset thing, and this is it. Serving bees pitching while riding with your industry and mine is a potential haymaker and can help you get started or on stuff you main. Focus should always be your dream prospect. Singular. I'm talking about the person who already knows they want exactly what you have on offer and a browsing the World Wide Web to find it. Except that's usually not how it happens exactly. We spent the majority of unknown working days online, and iPhones have turned from communication devices into pocket sized malls. And what do you do at a mall besides devouring a frappuccino and contemplating a cinnamon roll you window shop? And that means when the time's right or your flesh enough to treat yourself, you already know exactly what you're not looking for. You already know exactly what you expect. The best selection of your favorite brands knows collection where to expect the best service and then one lady who greets you respectfully without crowding us. You enter this door or in the damage of online shopping, and it's like a different picture. All your favorite items are already in your card or book back to your wish list for when you're ready to buy all this. To, say the time to plant your flag, to stand up for your value and personality and to deliver rich content is always your brand is the personification of the emotions you swap in your audience and all the great things they grow to expect from you. So before you set up yet another social media profile, make sure you've got the time to show up for yourself and for your audience. Now let's talk Facebook pages. If you just face the grisly preferred hunting ground and want to create a Facebook page, it a payoff to haven't set up before and absolutely during actively participating in groups. That way, whenever you say something potentially life changing, undoubtedly resourceful and super inspirational, your readers can look you up and find you an established professional with something to say, someone to bookmark someone to follow instead of a one hit wonder but and see how our stress that a Facebook page is only as good as your drive to fit it with a rich, content rich content as in relevant, intentional, consistent high quality. From your target audience's point of view that Facebook pages like it than anything, it will start to stink at some points. Worst case the vultures take over. If you go through the steps of setting up a Facebook page, be smart about it. Plan ahead and be prepared to commit to Consistency and Robbins. Make sure you paid reflects your professional approach and impress um, professional looking logo and branding and a link to your business website. Our must, along with an actual content plan and crystal clear contact details. To give you a bit of a leg up in the intersection to this podcast episode, you'll find the link to my content planner. I set it up. Templates there for you, including believed tutorials and step by step, is to make it work for you. No email. No long in nothing required. Just click and make it your own and make it work for yourself. Also, make sure you take advantage of Facebook's own appointment feature that comes with every single Facebook page. It's not bound to any kind of follower numbers or anything like that. You just say it up once and it links to your even address your booking system. Whatever you have in place on the back of the side of things, it's just one more way your prospects can we tell to you, and you will want to make sure that it's as easy as possible for them to pick their favorite point of contact. Don't let all your eggs in one basket, though on its own. Your Facebook page won't do much to draft business your way. It can certainly help you get noticed. But the current Facebook variables provide a less than on your sword to grow meaningful reach and leads to your dream crimes without putting in a lot of time. In at least some money, the average post will appear in the timeline off approximately 3% off your Facebook page. Followers, meaning If you have 1000 followers, 30 people will see your post pop up in the timeline. That doesn't mean they'll actually see it. It'll just appear in the timeline, and those numbers dwindle. If you post contains a link that point outside the platform. What your page can be is relevant stepping stone between your Facebook presence in groups and the like and your website. It's all about how you show up on the platform, make the consistent and make the Brits So here. Some writing promise while you're browsing groups. A. K. Klein Watering holes judged on potential block topics. Participating in groups is your chance to talk directly to your dream Clients. Be the fly on the wall, learn about their pain, points, their issues, the news trends and ever returning sorrows. Learn about flat out Christ for help. Recurring roadblocks This is your chance to bring valuable input to the table and provide no strings attached. Free support. Facebook parameters are ever evolving to best need. The platforms paying clients a K Businesses that pay for ads. If you plan on organic meaning unpaid traffic, only you might well feel discouraged by these numbers. But faced with his favorite community over unpaid marketing content, meaning your crew post trumps your page post in reach. As small business owners playing it smarter Facebook means handpicking the clients who want to work, worth handpicking the buyers who want to cater to and showcasing how you catering to them exclusively take a page out of Facebook's own playbook. Here, you find your dream buyers find your dream buyers knowing what they need. Provide that easy as pie to get you started. Slash and stacks less inspired us less to implementing today. Here some tips. Number one always, always that one. Do you find your core audience? The people who want or need exactly what you have on offer read up on them? Just don't favorite topics. Hashtags Recurring questions said Foot into your Dream prospects World Get to know them interact with, um, show that you care Number two on Facebook The best kept marketing secret is this. One. Join groups and do not fail so that you know your stuff. You're a fucking pleasure to be around you happy to pay it forward so that you care. Number three. No need to reinvent the wheel. Sometimes helping him towards finding a great bookkeeping app or a great book on economics. One of one or the next grade we can read will make someone's day just to have a through wonderful person. You are number four. Interact with your dream buyers, Facebook pages and business profiles on your own Facebook page mentioned them by their handle to talk to them directly. It's all about human connection and a genuine interest in your prospects. Life proof. You're invested in the outcome regardless of their financial investment in you. If you're still on the fence about adding another platform to your online marketing to do list my suggestion from Internet entrepreneur a ditch foal and focus on the one platform that will get you the best arrow I in't election with your co audience makes most sense beyond their preferred on LanChile. The Empress Sure, watering hole energies, audiences and best practices differ between platforms and subgroups and trying to successfully maintain more than one social media presence while actually growing a business is a show. If I wait oh, instead of opening up, get another online branch. Consider focusing on where you get the most relevant eyes on your content. Finally, don't build your life on borrowed ground, even if all you dream buyers on social media feeding rules in a non committal approach to business hour wonky basis for your life yield. Social media is above the social part of business. It's the place was far flames of connection communication and community. Your website, on the other hand, is where the actual magic happens. It's your 24 7 storefront online in that big shopping mall that we all have in our back pockets. And to fill it with rich content makes it your headquarter of marketing. So cater to your clients and your owned her first before you built ranches on social media. Here's to you. Here's to your journey Made the space between where you are now and where you want to be inspire you Okay? All right.

Nicole König:   0:00
with paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that isn't too obvious to the unsuspecting I thinks can get a bit murky, to say the least. Enter that an array of quick fix courses that promised to help you find your footing on one particular all of the platforms, but in the end turns out to not really invite by the rules of engagement, etiquette or ethics. And it's no wonder that most of us give up before we make it. So this is a quick Sean sweet oh walkthrough of how to plant your flag and raise brand awareness on the Ogi, the original gangster off social media Facebook. Now let's talk about Brenda winners for just one sentence. For me, Bren, ways equals letting the people who are out there looking for you know you exist. It's about letting them in on the secret that you're here for them and you're ready to make their life better in whatever way you do, make their life better. And let me give you the big news right now. No credit card required. You can get the results you need on Facebook for free if you're willing to show up for and invest in your audience. Believe me, they returned the favor many fold, but let's start from the top. Number one Integrity is key. Playing it smart. Today's online world means realizing that good marketing is honest marketing, and for arthur slash entrepreneur, that essentially means being the kind ist version off yourself, even and especially when you're online is supposed to the real world. The good news is these are amazing times for foreigners, branding is no longer just a big player game, and never has it been easier to connect to your core audience without an intermediary. It's like having a free, all excess ticket to 24 7 global trade fair with one big bad bonus potential business partners are actively looking for your line. Your job now is to communicate your value in context to their knees. It's letting them experience how, exactly you make their lives better, serve their knees, inject joy or success into their journey. Number two Brand awareness beats marketing Talk The key to getting your name out there and their authority and reputation is fruitful. TTE show up, speak up and play nice, the target audience to play to make change with the platform. But your underlying message should always be one off generosity, expertise and kindness. If in doubt whether to hit, send our post an article, a comment or one of Facebook's nifty sounds up frown shocked Emojis just contemplate. If you would like to do business with. If you would like to buy from the person behind your message, finally, number three know who you're talking to, and this is where it gets really interesting when you're starting out. A big part of your readership might be made up by your comrades in arms fellow and do your job description here who find you via industry keywords or click on content that covers areas too interested in just like you are. And that's a good thing. Showing up for your colleagues makes heaps of sense. I mean, two words. Network referrals. I'd say that about 30% of my new translation clients contact me based on a referral or a guest appearance. In the end, we're all in this together and showing up for industry topics showing up for colleagues caring about issues off the day may just turn out to be you. Profit propeller. You never saw it coming. Let me raise a couple of points here, such engines as if through social platforms for data and show results, as long as they enable public, which is just one more reason to kill yourself frequently and make sure all your tags and mentions and pictures are in line with the brand you want to build. Facebook's numbers mean that having a public page of their page at your feet and home, or where you connect with your audience where you make it super easy for them to connect with you, makes all the sense in the world. You show your face with generosity, humor and grace. Raise expectations of what working with you feels like off a buying from your fields like and in the end business, comma Israel. I love referring colleagues. And if a client that's me, no, they reached out to me. Thanks to recommendation. I love selling up surprise packages with books, coffee and trouble it. What goes around comes around. And that's true for online marketing, as it is true for everything in business as it is true for everything in life. And it's not just me. Any Facebook group. Timeline of even the most serious business group were showcase for you that polls culture referrals and asked for recommendations on anything from business books two cars of the busiest posts around. Now I know that starting out today, I was talking about the threefold approach to mindful marketing on Facebook. So here is the secret fourth point I wanna make today. It's not so much an approach as it is a mindset thing, and this is it. Serving bees pitching while riding with your industry and mine is a potential haymaker and can help you get started or on stuff you main. Focus should always be your dream prospect. Singular. I'm talking about the person who already knows they want exactly what you have on offer and a browsing the World Wide Web to find it. Except that's usually not how it happens exactly. We spent the majority of unknown working days online, and iPhones have turned from communication devices into pocket sized malls. And what do you do at a mall besides devouring a frappuccino and contemplating a cinnamon roll you window shop? And that means when the time's right or your flesh enough to treat yourself, you already know exactly what you're not looking for. You already know exactly what you expect. The best selection of your favorite brands knows collection where to expect the best service and then one lady who greets you respectfully without crowding us. You enter this door or in the damage of online shopping, and it's like a different picture. All your favorite items are already in your card or book back to your wish list for when you're ready to buy all this. To, say the time to plant your flag, to stand up for your value and personality and to deliver rich content is always your brand is the personification of the emotions you swap in your audience and all the great things they grow to expect from you. So before you set up yet another social media profile, make sure you've got the time to show up for yourself and for your audience. Now let's talk Facebook pages. If you just face the grisly preferred hunting ground and want to create a Facebook page, it a payoff to haven't set up before and absolutely during actively participating in groups. That way, whenever you say something potentially life changing, undoubtedly resourceful and super inspirational, your readers can look you up and find you an established professional with something to say, someone to bookmark someone to follow instead of a one hit wonder but and see how our stress that a Facebook page is only as good as your drive to fit it with a rich, content rich content as in relevant, intentional, consistent high quality. From your target audience's point of view that Facebook pages like it than anything, it will start to stink at some points. Worst case the vultures take over. If you go through the steps of setting up a Facebook page, be smart about it. Plan ahead and be prepared to commit to Consistency and Robbins. Make sure you paid reflects your professional approach and impress um, professional looking logo and branding and a link to your business website. Our must, along with an actual content plan and crystal clear contact details. To give you a bit of a leg up in the intersection to this podcast episode, you'll find the link to my content planner. I set it up. Templates there for you, including believed tutorials and step by step, is to make it work for you. No email. No long in nothing required. Just click and make it your own and make it work for yourself. Also, make sure you take advantage of Facebook's own appointment feature that comes with every single Facebook page. It's not bound to any kind of follower numbers or anything like that. You just say it up once and it links to your even address your booking system. Whatever you have in place on the back of the side of things, it's just one more way your prospects can we tell to you, and you will want to make sure that it's as easy as possible for them to pick their favorite point of contact. Don't let all your eggs in one basket, though on its own. Your Facebook page won't do much to draft business your way. It can certainly help you get noticed. But the current Facebook variables provide a less than on your sword to grow meaningful reach and leads to your dream crimes without putting in a lot of time. In at least some money, the average post will appear in the timeline off approximately 3% off your Facebook page. Followers, meaning If you have 1000 followers, 30 people will see your post pop up in the timeline. That doesn't mean they'll actually see it. It'll just appear in the timeline, and those numbers dwindle. If you post contains a link that point outside the platform. What your page can be is relevant stepping stone between your Facebook presence in groups and the like and your website. It's all about how you show up on the platform, make the consistent and make the Brits So here. Some writing promise while you're browsing groups. A. K. Klein Watering holes judged on potential block topics. Participating in groups is your chance to talk directly to your dream Clients. Be the fly on the wall, learn about their pain, points, their issues, the news trends and ever returning sorrows. Learn about flat out Christ for help. Recurring roadblocks This is your chance to bring valuable input to the table and provide no strings attached. Free support. Facebook parameters are ever evolving to best need. The platforms paying clients a K Businesses that pay for ads. If you plan on organic meaning unpaid traffic, only you might well feel discouraged by these numbers. But faced with his favorite community over unpaid marketing content, meaning your crew post trumps your page post in reach. As small business owners playing it smarter Facebook means handpicking the clients who want to work, worth handpicking the buyers who want to cater to and showcasing how you catering to them exclusively take a page out of Facebook's own playbook. Here, you find your dream buyers find your dream buyers knowing what they need. Provide that easy as pie to get you started. Slash and stacks less inspired us less to implementing today. Here some tips. Number one always, always that one. Do you find your core audience? The people who want or need exactly what you have on offer read up on them? Just don't favorite topics. Hashtags Recurring questions said Foot into your Dream prospects World Get to know them interact with, um, show that you care Number two on Facebook The best kept marketing secret is this. One. Join groups and do not fail so that you know your stuff. You're a fucking pleasure to be around you happy to pay it forward so that you care. Number three. No need to reinvent the wheel. Sometimes helping him towards finding a great bookkeeping app or a great book on economics. One of one or the next grade we can read will make someone's day just to have a through wonderful person. You are number four. Interact with your dream buyers, Facebook pages and business profiles on your own Facebook page mentioned them by their handle to talk to them directly. It's all about human connection and a genuine interest in your prospects. Life proof. You're invested in the outcome regardless of their financial investment in you. If you're still on the fence about adding another platform to your online marketing to do list my suggestion from Internet entrepreneur a ditch foal and focus on the one platform that will get you the best arrow I in't election with your co audience makes most sense beyond their preferred on LanChile. The Empress Sure, watering hole energies, audiences and best practices differ between platforms and subgroups and trying to successfully maintain more than one social media presence while actually growing a business is a show. If I wait oh, instead of opening up, get another online branch. Consider focusing on where you get the most relevant eyes on your content. Finally, don't build your life on borrowed ground, even if all you dream buyers on social media feeding rules in a non committal approach to business hour wonky basis for your life yield. Social media is above the social part of business. It's the place was far flames of connection communication and community. Your website, on the other hand, is where the actual magic happens. It's your 24 7 storefront online in that big shopping mall that we all have in our back pockets. And to fill it with rich content makes it your headquarter of marketing. So cater to your clients and your owned her first before you built ranches on social media. Here's to you. Here's to your journey Made the space between where you are now and where you want to be inspire you Okay? All right.

Nicole König:   0:00
Facebook changes rules, regulations and permissions faster than any sane person could keep up with, especially if you're trying to build a business on the side.And Pinterest is so fabulous you're in danger of actually getting lost amidst all the prettiness and forget all about building a business. Raise your hand, fellow. Let's paint the kitchen. T o controls browsers. You're my kind of people with paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that isn't too obvious to the unsuspecting I thinks can get a bit murky, to say the least. Enter that an array of quick fix courses that promised to help you find your footing on one particular all of the platforms, but in the end turns out to not really invite by the rules of engagement, etiquette or ethics. And it's no wonder that most of us give up before we make it. So this is a quick Sean sweet oh walkthrough of how to plant your flag and raise brand awareness on the Ogi, the original gangster off social media Facebook. Now let's talk about Brenda winners for just one sentence. For me, Bren, ways equals letting the people who are out there looking for you know you exist. It's about letting them in on the secret that you're here for them and you're ready to make their life better in whatever way you do, make their life better. And let me give you the big news right now. No credit card required. You can get the results you need on Facebook for free if you're willing to show up for and invest in your audience. Believe me, they returned the favor many fold, but let's start from the top. Number one Integrity is key. Playing it smart. Today's online world means realizing that good marketing is honest marketing, and for arthur slash entrepreneur, that essentially means being the kind ist version off yourself, even and especially when you're online is supposed to the real world. The good news is these are amazing times for foreigners, branding is no longer just a big player game, and never has it been easier to connect to your core audience without an intermediary. It's like having a free, all excess ticket to 24 7 global trade fair with one big bad bonus potential business partners are actively looking for your line. Your job now is to communicate your value in context to their knees. It's letting them experience how, exactly you make their lives better, serve their knees, inject joy or success into their journey. Number two Brand awareness beats marketing Talk The key to getting your name out there and their authority and reputation is fruitful. TTE show up, speak up and play nice, the target audience to play to make change with the platform. But your underlying message should always be one off generosity, expertise and kindness. If in doubt whether to hit, send our post an article, a comment or one of Facebook's nifty sounds up frown shocked Emojis just contemplate. If you would like to do business with. If you would like to buy from the person behind your message, finally, number three know who you're talking to, and this is where it gets really interesting when you're starting out. A big part of your readership might be made up by your comrades in arms fellow and do your job description here who find you via industry keywords or click on content that covers areas too interested in just like you are. And that's a good thing. Showing up for your colleagues makes heaps of sense. I mean, two words. Network referrals. I'd say that about 30% of my new translation clients contact me based on a referral or a guest appearance. In the end, we're all in this together and showing up for industry topics showing up for colleagues caring about issues off the day may just turn out to be you. Profit propeller. You never saw it coming. Let me raise a couple of points here, such engines as if through social platforms for data and show results, as long as they enable public, which is just one more reason to kill yourself frequently and make sure all your tags and mentions and pictures are in line with the brand you want to build. Facebook's numbers mean that having a public page of their page at your feet and home, or where you connect with your audience where you make it super easy for them to connect with you, makes all the sense in the world. You show your face with generosity, humor and grace. Raise expectations of what working with you feels like off a buying from your fields like and in the end business, comma Israel. I love referring colleagues. And if a client that's me, no, they reached out to me. Thanks to recommendation. I love selling up surprise packages with books, coffee and trouble it. What goes around comes around. And that's true for online marketing, as it is true for everything in business as it is true for everything in life. And it's not just me. Any Facebook group. Timeline of even the most serious business group were showcase for you that polls culture referrals and asked for recommendations on anything from business books two cars of the busiest posts around. Now I know that starting out today, I was talking about the threefold approach to mindful marketing on Facebook. So here is the secret fourth point I wanna make today. It's not so much an approach as it is a mindset thing, and this is it. Serving bees pitching while riding with your industry and mine is a potential haymaker and can help you get started or on stuff you main. Focus should always be your dream prospect. Singular. I'm talking about the person who already knows they want exactly what you have on offer and a browsing the World Wide Web to find it. Except that's usually not how it happens exactly. We spent the majority of unknown working days online, and iPhones have turned from communication devices into pocket sized malls. And what do you do at a mall besides devouring a frappuccino and contemplating a cinnamon roll you window shop? And that means when the time's right or your flesh enough to treat yourself, you already know exactly what you're not looking for. You already know exactly what you expect. The best selection of your favorite brands knows collection where to expect the best service and then one lady who greets you respectfully without crowding us. You enter this door or in the damage of online shopping, and it's like a different picture. All your favorite items are already in your card or book back to your wish list for when you're ready to buy all this. To, say the time to plant your flag, to stand up for your value and personality and to deliver rich content is always your brand is the personification of the emotions you swap in your audience and all the great things they grow to expect from you. So before you set up yet another social media profile, make sure you've got the time to show up for yourself and for your audience. Now let's talk Facebook pages. If you just face the grisly preferred hunting ground and want to create a Facebook page, it a payoff to haven't set up before and absolutely during actively participating in groups. That way, whenever you say something potentially life changing, undoubtedly resourceful and super inspirational, your readers can look you up and find you an established professional with something to say, someone to bookmark someone to follow instead of a one hit wonder but and see how our stress that a Facebook page is only as good as your drive to fit it with a rich, content rich content as in relevant, intentional, consistent high quality. From your target audience's point of view that Facebook pages like it than anything, it will start to stink at some points. Worst case the vultures take over. If you go through the steps of setting up a Facebook page, be smart about it. Plan ahead and be prepared to commit to Consistency and Robbins. Make sure you paid reflects your professional approach and impress um, professional looking logo and branding and a link to your business website. Our must, along with an actual content plan and crystal clear contact details. To give you a bit of a leg up in the intersection to this podcast episode, you'll find the link to my content planner. I set it up. Templates there for you, including believed tutorials and step by step, is to make it work for you. No email. No long in nothing required. Just click and make it your own and make it work for yourself. Also, make sure you take advantage of Facebook's own appointment feature that comes with every single Facebook page. It's not bound to any kind of follower numbers or anything like that. You just say it up once and it links to your even address your booking system. Whatever you have in place on the back of the side of things, it's just one more way your prospects can we tell to you, and you will want to make sure that it's as easy as possible for them to pick their favorite point of contact. Don't let all your eggs in one basket, though on its own. Your Facebook page won't do much to draft business your way. It can certainly help you get noticed. But the current Facebook variables provide a less than on your sword to grow meaningful reach and leads to your dream crimes without putting in a lot of time. In at least some money, the average post will appear in the timeline off approximately 3% off your Facebook page. Followers, meaning If you have 1000 followers, 30 people will see your post pop up in the timeline. That doesn't mean they'll actually see it. It'll just appear in the timeline, and those numbers dwindle. If you post contains a link that point outside the platform. What your page can be is relevant stepping stone between your Facebook presence in groups and the like and your website. It's all about how you show up on the platform, make the consistent and make the Brits So here. Some writing promise while you're browsing groups. A. K. Klein Watering holes judged on potential block topics. Participating in groups is your chance to talk directly to your dream Clients. Be the fly on the wall, learn about their pain, points, their issues, the news trends and ever returning sorrows. Learn about flat out Christ for help. Recurring roadblocks This is your chance to bring valuable input to the table and provide no strings attached. Free support. Facebook parameters are ever evolving to best need. The platforms paying clients a K Businesses that pay for ads. If you plan on organic meaning unpaid traffic, only you might well feel discouraged by these numbers. But faced with his favorite community over unpaid marketing content, meaning your crew post trumps your page post in reach. As small business owners playing it smarter Facebook means handpicking the clients who want to work, worth handpicking the buyers who want to cater to and showcasing how you catering to them exclusively take a page out of Facebook's own playbook. Here, you find your dream buyers find your dream buyers knowing what they need. Provide that easy as pie to get you started. Slash and stacks less inspired us less to implementing today. Here some tips. Number one always, always that one. Do you find your core audience? The people who want or need exactly what you have on offer read up on them? Just don't favorite topics. Hashtags Recurring questions said Foot into your Dream prospects World Get to know them interact with, um, show that you care Number two on Facebook The best kept marketing secret is this. One. Join groups and do not fail so that you know your stuff. You're a fucking pleasure to be around you happy to pay it forward so that you care. Number three. No need to reinvent the wheel. Sometimes helping him towards finding a great bookkeeping app or a great book on economics. One of one or the next grade we can read will make someone's day just to have a through wonderful person. You are number four. Interact with your dream buyers, Facebook pages and business profiles on your own Facebook page mentioned them by their handle to talk to them directly. It's all about human connection and a genuine interest in your prospects. Life proof. You're invested in the outcome regardless of their financial investment in you. If you're still on the fence about adding another platform to your online marketing to do list my suggestion from Internet entrepreneur a ditch foal and focus on the one platform that will get you the best arrow I in't election with your co audience makes most sense beyond their preferred on LanChile. The Empress Sure, watering hole energies, audiences and best practices differ between platforms and subgroups and trying to successfully maintain more than one social media presence while actually growing a business is a show. If I wait oh, instead of opening up, get another online branch. Consider focusing on where you get the most relevant eyes on your content. Finally, don't build your life on borrowed ground, even if all you dream buyers on social media feeding rules in a non committal approach to business hour wonky basis for your life yield. Social media is above the social part of business. It's the place was far flames of connection communication and community. Your website, on the other hand, is where the actual magic happens. It's your 24 7 storefront online in that big shopping mall that we all have in our back pockets. And to fill it with rich content makes it your headquarter of marketing. So cater to your clients and your owned her first before you built ranches on social media. Here's to you. Here's to your journey Made the space between where you are now and where you want to be inspire you Okay? All right.

Nicole König:   0:00
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Nicole König:   0:00
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Nicole König:   0:00
  

Nicole König:   0:00
  

Nicole König:   0:00
  

Nicole König:   0:00
  

Nicole König:   0:00
  

Nicole König:   0:00
Facebook changes rules, regulations and permissions faster than anything person could keep up worth, especially if you're trying to build a business on the side. And Pinterest is so fabulous you're in danger of actually getting lost amidst all the prettiness and forget all about building a business. Raise your hand, fellow. Let's paint the kitchen. T o controls browsers. You're my kind of people with paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that isn't too obvious to the unsuspecting I thinks can get a bit murky, to say the least. Enter that an array of quick fix courses that promised to help you find your footing on one particular all of the platforms, but in the end turns out to not really invite by the rules of engagement, etiquette or ethics. And it's no wonder that most of us give up before we make it. So this is a quick Sean sweet oh walkthrough of how to plant your flag and raise brand awareness on the Ogi, the original gangster off social media Facebook. Now let's talk about Brenda winners for just one sentence. For me, Bren, ways equals letting the people who are out there looking for you know you exist. It's about letting them in on the secret that you're here for them and you're ready to make their life better in whatever way you do, make their life better. And let me give you the big news right now. No credit card required. You can get the results you need on Facebook for free if you're willing to show up for and invest in your audience. Believe me, they returned the favor many fold, but let's start from the top. Number one Integrity is key. Playing it smart. Today's online world means realizing that good marketing is honest marketing, and for arthur slash entrepreneur, that essentially means being the kind ist version off yourself, even and especially when you're online is supposed to the real world. The good news is these are amazing times for foreigners, branding is no longer just a big player game, and never has it been easier to connect to your core audience without an intermediary. It's like having a free, all excess ticket to 24 7 global trade fair with one big bad bonus potential business partners are actively looking for your line. Your job now is to communicate your value in context to their knees. It's letting them experience how, exactly you make their lives better, serve their knees, inject joy or success into their journey. Number two Brand awareness beats marketing Talk The key to getting your name out there and their authority and reputation is fruitful. TTE show up, speak up and play nice, the target audience to play to make change with the platform. But your underlying message should always be one off generosity, expertise and kindness. If in doubt whether to hit, send our post an article, a comment or one of Facebook's nifty sounds up frown shocked Emojis just contemplate. If you would like to do business with. If you would like to buy from the person behind your message, finally, number three know who you're talking to, and this is where it gets really interesting when you're starting out. A big part of your readership might be made up by your comrades in arms fellow and do your job description here who find you via industry keywords or click on content that covers areas too interested in just like you are. And that's a good thing. Showing up for your colleagues makes heaps of sense. I mean, two words. Network referrals. I'd say that about 30% of my new translation clients contact me based on a referral or a guest appearance. In the end, we're all in this together and showing up for industry topics showing up for colleagues caring about issues off the day may just turn out to be you. Profit propeller. You never saw it coming. Let me raise a couple of points here, such engines as if through social platforms for data and show results, as long as they enable public, which is just one more reason to kill yourself frequently and make sure all your tags and mentions and pictures are in line with the brand you want to build. Facebook's numbers mean that having a public page of their page at your feet and home, or where you connect with your audience where you make it super easy for them to connect with you, makes all the sense in the world. You show your face with generosity, humor and grace. Raise expectations of what working with you feels like off a buying from your fields like and in the end business, comma Israel. I love referring colleagues. And if a client that's me, no, they reached out to me. Thanks to recommendation. I love selling up surprise packages with books, coffee and trouble it. What goes around comes around. And that's true for online marketing, as it is true for everything in business as it is true for everything in life. And it's not just me. Any Facebook group. Timeline of even the most serious business group were showcase for you that polls culture referrals and asked for recommendations on anything from business books two cars of the busiest posts around. Now I know that starting out today, I was talking about the threefold approach to mindful marketing on Facebook. So here is the secret fourth point I wanna make today. It's not so much an approach as it is a mindset thing, and this is it. Serving bees pitching while riding with your industry and mine is a potential haymaker and can help you get started or on stuff you main. Focus should always be your dream prospect. Singular. I'm talking about the person who already knows they want exactly what you have on offer and a browsing the World Wide Web to find it. Except that's usually not how it happens exactly. We spent the majority of unknown working days online, and iPhones have turned from communication devices into pocket sized malls. And what do you do at a mall besides devouring a frappuccino and contemplating a cinnamon roll you window shop? And that means when the time's right or your flesh enough to treat yourself, you already know exactly what you're not looking for. You already know exactly what you expect. The best selection of your favorite brands knows collection where to expect the best service and then one lady who greets you respectfully without crowding us. You enter this door or in the damage of online shopping, and it's like a different picture. All your favorite items are already in your card or book back to your wish list for when you're ready to buy all this. To, say the time to plant your flag, to stand up for your value and personality and to deliver rich content is always your brand is the personification of the emotions you swap in your audience and all the great things they grow to expect from you. So before you set up yet another social media profile, make sure you've got the time to show up for yourself and for your audience. Now let's talk Facebook pages. If you just face the grisly preferred hunting ground and want to create a Facebook page, it a payoff to haven't set up before and absolutely during actively participating in groups. That way, whenever you say something potentially life changing, undoubtedly resourceful and super inspirational, your readers can look you up and find you an established professional with something to say, someone to bookmark someone to follow instead of a one hit wonder but and see how our stress that a Facebook page is only as good as your drive to fit it with a rich, content rich content as in relevant, intentional, consistent high quality. From your target audience's point of view that Facebook pages like it than anything, it will start to stink at some points. Worst case the vultures take over. If you go through the steps of setting up a Facebook page, be smart about it. Plan ahead and be prepared to commit to Consistency and Robbins. Make sure you paid reflects your professional approach and impress um, professional looking logo and branding and a link to your business website. Our must, along with an actual content plan and crystal clear contact details. To give you a bit of a leg up in the intersection to this podcast episode, you'll find the link to my content planner. I set it up. Templates there for you, including believed tutorials and step by step, is to make it work for you. No email. No long in nothing required. Just click and make it your own and make it work for yourself. Also, make sure you take advantage of Facebook's own appointment feature that comes with every single Facebook page. It's not bound to any kind of follower numbers or anything like that. You just say it up once and it links to your even address your booking system. Whatever you have in place on the back of the side of things, it's just one more way your prospects can we tell to you, and you will want to make sure that it's as easy as possible for them to pick their favorite point of contact. Don't let all your eggs in one basket, though on its own. Your Facebook page won't do much to draft business your way. It can certainly help you get noticed. But the current Facebook variables provide a less than on your sword to grow meaningful reach and leads to your dream crimes without putting in a lot of time. In at least some money, the average post will appear in the timeline off approximately 3% off your Facebook page. Followers, meaning If you have 1000 followers, 30 people will see your post pop up in the timeline. That doesn't mean they'll actually see it. It'll just appear in the timeline, and those numbers dwindle. If you post contains a link that point outside the platform. What your page can be is relevant stepping stone between your Facebook presence in groups and the like and your website. It's all about how you show up on the platform, make the consistent and make the Brits So here. Some writing promise while you're browsing groups. A. K. Klein Watering holes judged on potential block topics. Participating in groups is your chance to talk directly to your dream Clients. Be the fly on the wall, learn about their pain, points, their issues, the news trends and ever returning sorrows. Learn about flat out Christ for help. Recurring roadblocks This is your chance to bring valuable input to the table and provide no strings attached. Free support. Facebook parameters are ever evolving to best need. The platforms paying clients a K Businesses that pay for ads. If you plan on organic meaning unpaid traffic, only you might well feel discouraged by these numbers. But faced with his favorite community over unpaid marketing content, meaning your crew post trumps your page post in reach. As small business owners playing it smarter Facebook means handpicking the clients who want to work, worth handpicking the buyers who want to cater to and showcasing how you catering to them exclusively take a page out of Facebook's own playbook. Here, you find your dream buyers find your dream buyers knowing what they need. Provide that easy as pie to get you started. Slash and stacks less inspired us less to implementing today. Here some tips. Number one always, always that one. Do you find your core audience? The people who want or need exactly what you have on offer read up on them? Just don't favorite topics. Hashtags Recurring questions said Foot into your Dream prospects World Get to know them interact with, um, show that you care Number two on Facebook The best kept marketing secret is this. One. Join groups and do not fail so that you know your stuff. You're a fucking pleasure to be around you happy to pay it forward so that you care. Number three. No need to reinvent the wheel. Sometimes helping him towards finding a great bookkeeping app or a great book on economics. One of one or the next grade we can read will make someone's day just to have a through wonderful person. You are number four. Interact with your dream buyers, Facebook pages and business profiles on your own Facebook page mentioned them by their handle to talk to them directly. It's all about human connection and a genuine interest in your prospects. Life proof. You're invested in the outcome regardless of their financial investment in you. If you're still on the fence about adding another platform to your online marketing to do list my suggestion from Internet entrepreneur a ditch foal and focus on the one platform that will get you the best arrow I in't election with your co audience makes most sense beyond their preferred on LanChile. The Empress Sure, watering hole energies, audiences and best practices differ between platforms and subgroups and trying to successfully maintain more than one social media presence while actually growing a business is a show. If I wait oh, instead of opening up, get another online branch. Consider focusing on where you get the most relevant eyes on your content. Finally, don't build your life on borrowed ground, even if all you dream buyers on social media feeding rules in a non committal approach to business hour wonky basis for your life yield. Social media is above the social part of business. It's the place was far flames of connection communication and community. Your website, on the other hand, is where the actual magic happens. It's your 24 7 storefront online in that big shopping mall that we all have in our back pockets. And to fill it with rich content makes it your headquarter of marketing. So cater to your clients and your owned her first before you built ranches on social media. Here's to you. Here's to your journey Made the space between where you are now and where you want to be inspire you Okay? All right.

Nicole König:   16:22
And then there's a social media platforms. It's wonderful to browsed, um, invisible, but it's a lot harder to step into the light. Lincoln may have you overwhelmed Facebook changes rules, regulations and permissions faster than anything person could keep up worth, especially if you're trying to build a business on the side. And Pinterest is so fabulous you're in danger of actually getting lost amidst all the prettiness and forget all about building a business. Raise your hand, fellow. Let's paint the kitchen. T o controls browsers. You're my kind of people with paid subscriptions and paid advertisement on all these sites and each platform playing by a set of rules that isn't too obvious to the unsuspecting I thinks can get a bit murky, to say the least. Enter that an array of quick fix courses that promised to help you find your footing on one particular all of the platforms, but in the end turns out to not really invite by the rules of engagement, etiquette or ethics. And it's no wonder that most of us give up before we make it. So this is a quick Sean sweet oh walkthrough of how to plant your flag and raise brand awareness on the Ogi, the original gangster off social media Facebook. Now let's talk about Brenda winners for just one sentence. For me, Bren, ways equals letting the people who are out there looking for you know you exist. It's about letting them in on the secret that you're here for them and you're ready to make their life better in whatever way you do, make their life better. And let me give you the big news right now. No credit card required. You can get the results you need on Facebook for free if you're willing to show up for and invest in your audience. Believe me, they returned the favor many fold, but let's start from the top. Number one Integrity is key. Playing it smart. Today's online world means realizing that good marketing is honest marketing, and for arthur slash entrepreneur, that essentially means being the kind ist version off yourself, even and especially when you're online is supposed to the real world. The good news is these are amazing times for foreigners, branding is no longer just a big player game, and never has it been easier to connect to your core audience without an intermediary. It's like having a free, all excess ticket to 24 7 global trade fair with one big bad bonus potential business partners are actively looking for your line. Your job now is to communicate your value in context to their knees. It's letting them experience how, exactly you make their lives better, serve their knees, inject joy or success into their journey. Number two Brand awareness beats marketing Talk The key to getting your name out there and their authority and reputation is fruitful. TTE show up, speak up and play nice, the target audience to play to make change with the platform. But your underlying message should always be one off generosity, expertise and kindness. If in doubt whether to hit, send our post an article, a comment or one of Facebook's nifty sounds up frown shocked Emojis just contemplate. If you would like to do business with. If you would like to buy from the person behind your message, finally, number three know who you're talking to, and this is where it gets really interesting when you're starting out. A big part of your readership might be made up by your comrades in arms fellow and do your job description here who find you via industry keywords or click on content that covers areas too interested in just like you are. And that's a good thing. Showing up for your colleagues makes heaps of sense. I mean, two words. Network referrals. I'd say that about 30% of my new translation clients contact me based on a referral or a guest appearance. In the end, we're all in this together and showing up for industry topics showing up for colleagues caring about issues off the day may just turn out to be you. Profit propeller. You never saw it coming. Let me raise a couple of points here, such engines as if through social platforms for data and show results, as long as they enable public, which is just one more reason to kill yourself frequently and make sure all your tags and mentions and pictures are in line with the brand you want to build. Facebook's numbers mean that having a public page of their page at your feet and home, or where you connect with your audience where you make it super easy for them to connect with you, makes all the sense in the world. You show your face with generosity, humor and grace. Raise expectations of what working with you feels like off a buying from your fields like and in the end business, comma Israel. I love referring colleagues. And if a client that's me, no, they reached out to me. Thanks to recommendation. I love selling up surprise packages with books, coffee and trouble it. What goes around comes around. And that's true for online marketing, as it is true for everything in business as it is true for everything in life. And it's not just me. Any Facebook group. Timeline of even the most serious business group were showcase for you that polls culture referrals and asked for recommendations on anything from business books two cars of the busiest posts around. Now I know that starting out today, I was talking about the threefold approach to mindful marketing on Facebook. So here is the secret fourth point I wanna make today. It's not so much an approach as it is a mindset thing, and this is it. Serving bees pitching while riding with your industry and mine is a potential haymaker and can help you get started or on stuff you main. Focus should always be your dream prospect. Singular. I'm talking about the person who already knows they want exactly what you have on offer and a browsing the World Wide Web to find it. Except that's usually not how it happens exactly. We spent the majority of unknown working days online, and iPhones have turned from communication devices into pocket sized malls. And what do you do at a mall besides devouring a frappuccino and contemplating a cinnamon roll you window shop? And that means when the time's right or your flesh enough to treat yourself, you already know exactly what you're not looking for. You already know exactly what you expect. The best selection of your favorite brands knows collection where to expect the best service and then one lady who greets you respectfully without crowding us. You enter this door or in the damage of online shopping, and it's like a different picture. All your favorite items are already in your card or book back to your wish list for when you're ready to buy all this. To, say the time to plant your flag, to stand up for your value and personality and to deliver rich content is always your brand is the personification of the emotions you swap in your audience and all the great things they grow to expect from you. So before you set up yet another social media profile, make sure you've got the time to show up for yourself and for your audience. Now let's talk Facebook pages. If you just face the grisly preferred hunting ground and want to create a Facebook page, it a payoff to haven't set up before and absolutely during actively participating in groups. That way, whenever you say something potentially life changing, undoubtedly resourceful and super inspirational, your readers can look you up and find you an established professional with something to say, someone to bookmark someone to follow instead of a one hit wonder but and see how our stress that a Facebook page is only as good as your drive to fit it with a rich, content rich content as in relevant, intentional, consistent high quality. From your target audience's point of view that Facebook pages like it than anything, it will start to stink at some points. Worst case the vultures take over. If you go through the steps of setting up a Facebook page, be smart about it. Plan ahead and be prepared to commit to Consistency and Robbins. Make sure you paid reflects your professional approach and impress um, professional looking logo and branding and a link to your business website. Our must, along with an actual content plan and crystal clear contact details. To give you a bit of a leg up in the intersection to this podcast episode, you'll find the link to my content planner. I set it up. Templates there for you, including believed tutorials and step by step, is to make it work for you. No email. No long in nothing required. Just click and make it your own and make it work for yourself. Also, make sure you take advantage of Facebook's own appointment feature that comes with every single Facebook page. It's not bound to any kind of follower numbers or anything like that. You just say it up once and it links to your even address your booking system. Whatever you have in place on the back of the side of things, it's just one more way your prospects can we tell to you, and you will want to make sure that it's as easy as possible for them to pick their favorite point of contact. Don't let all your eggs in one basket, though on its own. Your Facebook page won't do much to draft business your way. It can certainly help you get noticed. But the current Facebook variables provide a less than on your sword to grow meaningful reach and leads to your dream crimes without putting in a lot of time. In at least some money, the average post will appear in the timeline off approximately 3% off your Facebook page. Followers, meaning If you have 1000 followers, 30 people will see your post pop up in the timeline. That doesn't mean they'll actually see it. It'll just appear in the timeline, and those numbers dwindle. If you post contains a link that point outside the platform. What your page can be is relevant stepping stone between your Facebook presence in groups and the like and your website. It's all about how you show up on the platform, make the consistent and make the Brits So here. Some writing promise while you're browsing groups. A. K. Klein Watering holes judged on potential block topics. Participating in groups is your chance to talk directly to your dream Clients. Be the fly on the wall, learn about their pain, points, their issues, the news trends and ever returning sorrows. Learn about flat out Christ for help. Recurring roadblocks This is your chance to bring valuable input to the table and provide no strings attached. Free support. Facebook parameters are ever evolving to best need. The platforms paying clients a K Businesses that pay for ads. If you plan on organic meaning unpaid traffic, only you might well feel discouraged by these numbers. But faced with his favorite community over unpaid marketing content, meaning your crew post trumps your page post in reach. As small business owners playing it smarter Facebook means handpicking the clients who want to work, worth handpicking the buyers who want to cater to and showcasing how you catering to them exclusively take a page out of Facebook's own playbook. Here, you find your dream buyers find your dream buyers knowing what they need. Provide that easy as pie to get you started. Slash and stacks less inspired us less to implementing today. Here some tips. Number one always, always that one. Do you find your core audience? The people who want or need exactly what you have on offer read up on them? Just don't favorite topics. Hashtags Recurring questions said Foot into your Dream prospects World Get to know them interact with, um, show that you care Number two on Facebook The best kept marketing secret is this. One. Join groups and do not fail so that you know your stuff. You're a fucking pleasure to be around you happy to pay it forward so that you care. Number three. No need to reinvent the wheel. Sometimes helping him towards finding a great bookkeeping app or a great book on economics. One of one or the next grade we can read will make someone's day just to have a through wonderful person. You are number four. Interact with your dream buyers, Facebook pages and business profiles on your own Facebook page mentioned them by their handle to talk to them directly. It's all about human connection and a genuine interest in your prospects. Life proof. You're invested in the outcome regardless of their financial investment in you. If you're still on the fence about adding another platform to your online marketing to do list my suggestion from Internet entrepreneur a ditch foal and focus on the one platform that will get you the best arrow I in't election with your co audience makes most sense beyond their preferred on LanChile. The Empress Sure, watering hole energies, audiences and best practices differ between platforms and subgroups and trying to successfully maintain more than one social media presence while actually growing a business is a show. If I wait oh, instead of opening up, get another online branch. Consider focusing on where you get the most relevant eyes on your content. Finally, don't build your life on borrowed ground, even if all you dream buyers on social media feeding rules in a non committal approach to business hour wonky basis for your life yield. Social media is above the social part of business. It's the place was far flames of connection communication and community. Your website, on the other hand, is where the actual magic happens. It's your 24 7 storefront online in that big shopping mall that we all have in our back pockets. And to fill it with rich content makes it your headquarter of marketing. So cater to your clients and your owned her first before you built ranches on social media. Here's to you. Here's to your journey Made the space between where you are now and where you want to be inspire you Okay? All right.